Hyundai Sans UI is Hyundai Motor Company’s next-generation mobility user experience digital font. It was designed with mobility UX characteristics in mind, but also considered aesthetics, readability, and software functionality based on brand identity. The characteristics of these fonts were designed to be conveyed well through a simple layout and sensuous animation.
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현대산스 UI는 현대차의 차세대 모빌리티 사용자 경험(UX) 디지털 서체입니다. 모빌리티 UX 특성을 염두에 두고 디자인되었지만 미적 감각, 가독성, 브랜드 아이덴티티를 기반으로 한 소프트웨어 기능성도 고려했습니다. 이러한 폰트의 특징을 간결한 레이아웃과 감각적인 애니메이션을 통해 잘 전달할 수 있도록 연출했습니다.
Client : Hyundai Motor Company
Production : SpadeCompany
Creative Direction : Yoon Myoungjin
Graphic Design : Yoon Myoungjin,
2D Motion Design : Kim Serim, Kim Jongwoon, Baek Ji You, Lee Yuri
Compositing : Kim Serim
Creative Direction : Yoon Myoungjin
Graphic Design : Yoon Myoungjin,
2D Motion Design : Kim Serim, Kim Jongwoon, Baek Ji You, Lee Yuri
Compositing : Kim Serim
